Value You Can’t See: Bringing Sustainability to the Classroom

This interactive session starts by introducing educators, students and interested stakeholders to the market and non-market value of sustainable actions and behaviors. Understanding how different forms of value are created, perceived, and exchanged is essential for designing meaningful sustainability cases and for supporting teaching approaches that reflect real-world complexity.
In a hands-on group activity, we will guide participants in using the business model puzzle with an example case of local wool production to map stakeholder perspectives to various types of values. The session provides practical tools to recognise sustainable value creation and to understand how non-financial value can influence financial outcomes.
The aim is to strengthen participants’ ability to shape and support sustainability-related (challenge-based) teaching—by improving how value is identified, articulated, and integrated into learning cases and institutional practices.